Designing website navigation

Primary navigation provides links to major sections of your site. On this site, for example, primary navigation includes Solutions, Packages, Business Blogs, etc.

Basic rules for effective primary navigation

  • Primary navigation should appear in the same location on every page of your site. This ensures that someone entering your site on a page buried deep within can orient themselves to your entire site at a glance.
  • In general, I prefer to put primary navigation along the top.
  • Put the most important link on the far right.
  • You know your customer’s needs better than anyone, so break the rules when appropriate (e.g. primary navigation along the left or right side of the page).

Primary navigation that is consistent across all pages on your site helps your customers find the information they need from any location within your site.